Geena Davis said, “. . . when ‘Thelma and Louise’ came out the reaction was so overwhelming that it made me realize how few opportunities we have for women to feel like that coming out of a movie.” So, she created the Geena Davis Institute on Gender in Media to address this problem.
“I go to meetings at the guilds and networks and studios and production companies and present the research in a private and collegial way. And the reaction is fantastic, because they’re shocked and horrified, and they want to make a change.”