Rick Maurer, author of Beyond the Wall of Resistance and other books on leadership and change, developed the Energy Bar™ as a free tool to help people in organizations get their ideas across in ways that get people committed and engaged. RickRick has advised leaders from many countries on ways to apply this new tool successfully.


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Why Don't You Want What I Want?


Why Don't You Want What I Want?
How to Win Support for Your Ideas without Hard Sell, Manipulation, or Power Plays

There’s a one-word reason most ideas never see the light of day: Resistance.

Resistance is often behind the glassy-eyed stares you get following a presentation, the sarcastic put-downs you have to put up with when you describe your vision for a new product or service, and people’s abrupt departures from the watercooler when you approach, enthusiastic and ready to share an idea.

What people are saying to you, either directly or indirectly, is I’ve heard your idea and I don’t get it, I don’t like it, or I don’t like you.

By understanding the resistance that is getting in the way of your ideas, you can turn opposition into support. Why Don’t You Want What I Want? shows you how to avoid resistance to change, whether that is employee resistance to organizational change or opposition to your brilliant ideas at home.

Rick Maurer introduces you to a high integrity process that engages you and the other person in creating outcomes you both fully support. He shows you how to turn resistance into support and use six principles of engagement to help you persuade while you build the relationship and get your ideas put into action.

“'Why Don't You Want What I Want' sits on my business shelves as one of a very short list of books that I consider useful, practical and provocative references, both in support of my learning and of the work I do with clients. Rick Maurer has that rare ability to blend practical and concrete experience with a healthy dose of self-deprecating humor, and then set it in the context of a sound theoretical footing. Rick's earlier books were thoughtful and useful; this one is the best yet in its ability to integrate ideas with action.”

Ross Roxburgh

“I've read all of Rick Maurer's books. They are supposedly for business leaders and managers, but I find them highly personal. None disappoints. Each enlightens and enlivens. And so with "Why Don't You Want What I want?" if one wants to support living a life of integrity, at work or at home, this book has many answers…”

Ingrid Martine