By Rick Maurer on Thursday, 17 March 2016
Category: Communication Skills

How Involving Your Audience Makes Presenting Easier and More Effective

"Most meetings are a waste of time and energy."

If you agree with that statement, then you might find this article useful.

Here is the problem:

I believe you can make meetings more effective and easier to plan. Here are some tips. Use The Energy Bar™ to guide your planning.

What energy do we need from this meeting?

You’ve got three choices: You might want these people to be Strong Supporters, Willing to give something a try, or simply be Interested in the topic. (Interest could include curiosity and concern.)  Those are your choices. 

If you’re tempted to answer, “We just want to inform them,” then consider informing them in some other way. Pulling people together to hear someone talk is an inefficient way of transmitting information and no guarantee that they will actually retain what they heard. 

Then ask, What energy are we likely to get?

They could come to the meeting as Strong Supporters, Willing, or Interested. Or, perhaps they are simply Not Interested in what you are talking about; Grumbling about this topic; or ready to Oppose you. Or maybe you don’t know where their energy is. If that is the case, I don’t believe you can design an effective meeting if you don‘t know your audience.    

Mind the Gap.

The gap between the energy you need and where they are is critical. It should be the foundation for your planning. Ask yourself, What can we do to shift energy closer to what we need?   

Some things to consider as you plan: 

Caveat: perhaps the energy you need is the energy you anticipate getting. That’s great, just make sure that your meeting design is likely to keep energy high. If the energy you need is in fact the energy you expect to get, the assessment may be helpful generating new ideas and strategies. 

I wish you well.

Rick Maurer

 

Image from pixabay.

                

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