By Rick Maurer on Tuesday, 15 November 2016
Category: Communication Skills

Our Brains on Presidential Elections

Six months ago Tim David predicted Donald Trump’s victory.

He didn’t base his prediction on hope or support, but on how our brains work.

Anyone who has read Kahneman’s Thinking Fast and Slow or Robert Cialdini’s  Influence, knows that these triggers can occur far beneath our conscious awareness. If you are at all interested in influence, I think Tim’s article is worth reading. And my guess is that other factors such as FBI Director Comey’s recent announcements might have gained traction because of the items raised in this post.  

Here's the article: The 7 Ways Donald Trump Influenced Voters' Brains

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